Ten Little is committed to protecting your privacy. This Privacy Policy governs your use of this website and any associated webpages used on any platform (the “Website”). This Privacy Policy describes: the types of information that may be collected about you when you use the Website; how you can control the use and disclosure of your information; and how your information is protected.

In conjunction with this Privacy Policy, you should also review our Terms and Conditions and Terms of Sale for a more complete understanding of the rules governing our Website, products and services.

This Privacy Policy applies to information, including contact information, collected about you by Ten Little when you use the Website. We are not responsible for the privacy practices of any third party websites, even if linked through this Website, and we recommend that you visit the privacy policies of each web site that you visit.

Information Collected:
Ten Little will collect some or all of the following types of information when you access the Website and complete a transaction on the Website (e.g. a purchase or request a Printable Fit Finder):

  1. Contact information, such as name, email address, postal address, phone number, and mobile number, all in the context of your order as well as to send you marketing emails or text messages (including reminders for when your child is ready for the next size and other transactional information) which you can opt out of at any time by replying “STOP” to a text message you receive or by emailing;
  2. Name, E-mail address, password, and password reminder questions and answers;
  3. Information for a profile, such as your child’s age and answers provided for My Shop quiz;
  4. Children’s shoe size, age, child’s size in another shoe, child’s birth date, and first name;
  5. In limited circumstances, payment and identity verification information, such as credit card number, social security number or comparable national identifiers, and driver’s license number where needed for payment or to access a particular service (e.g., contests);
  6. Order history;
  7. Correspondence you send to us; and
  8. Information collected about you offline (including via mail or in person).

Information We Collect Automatically

  1. Your browser type and operating system;
  2. Physical location information from your devices;
  3. Your Internet Protocol (IP) address;
  4. Websites you visit before or after using the Website;
  5. Websites and advertisements you view and links you click on using the Website;
  6. Unique identifiers, including mobile device identification numbers that can identify the physical location of such devices in accordance with applicable law;
  7. Location Information: including the city, state and ZIP code associated with your IP address, information derived through Wi-Fi triangulation
  8. Information collected through cookies, web beacons, and other technologies;
  9. Information about your interactions with video content, such as the type of content viewed, the length of time you watch each video, the quality of service you receive (e.g., buffering and load times), as well as advertisements you have been shown or interacted with, and information about your interactions with email messages, such as the links clicked on and whether the messages were opened or forwarded; your network speed; and information about the software programs installed on your computers and devices;
  10. Standard server log information; and
  11. Any other information related to your online activity.

Use of Information
We generally use other information we collect about you to:

  1. Process and fulfill your requests for products, services, and information;
  2. Allow you to set up a user account and profile that can be used to personalize your experience using our Website;
  3. Provide technical support;
  4. Analyze the use of the Website and information about visitors accessing the Website to understand and improve our service offerings to produce anonymous or aggregated data and statistics that might help third parties develop their own products and service offerings;
  5. Email marketing: With your permission we may send you emails about our online store, new products, and other updates;
  6. Text marketing (if applicable): With your permission, we may send you. text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system;
  7. Customize the Website or certain features of the Website;
  8. Create profiles about you, including adding information we obtain from third parties, which may be used for analytics, marketing and advertising;
  9. Develop and provide advertising tailored to your interests;
  10. Match your devices if you log into the same online service on multiple devices or web browsers or if your devices share similar attributes that support an inference that they are used by the same user or household;
  11. Use this information to match your interests across devices, as well as for analytics, ad serving or reporting, or to improve the services;
  12. Prevent potentially prohibited or illegal activities; and
  13. For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

Disclosure of Information
Ten Little may share information collected about you as follows:   

  1. We may share aggregate, anonymous or summary information regarding our customers and their behaviors with partners, advertisers or other third parties. This data is not personal information and so will not identify you personally.
  2. We may share your information with third-party vendors who help us with specialized services, including customer support, email and text message deployment, business analytics, marketing, and data processing. These third parties are allowed to use your information to help us provide our Website and not for any other purpose.
  3. We may share your information in connection with a corporate transaction, such as the sale of a Ten Little entity, a merger, acquisition, transfer of control, consolidation, reorganization or asset sale, divestiture, or in the event of bankruptcy.
  4. We may disclose information, including contact information, to respond to subpoenas, court orders, legal process, and other law enforcement measures, and to comply with other legal obligations.
  5. We may disclose information to protect and defend the legal rights, interests, and safety of Ten Little, its affiliates, and their employees, agents, and contractors; to protect the safety and security of users of the Services and members of the public; and as otherwise disclosed in our Terms of Use.
  6. We may share information with advertisers.

If you prefer that we stop sharing your information with these third parties, please email us at with “Opt Out” in the subject line along with your full name, address and email address in the body of the email.

Access, Correction and Deletion
If you choose to share information with us, or if we collect information from you pursuant to the above, you have the opportunity to review, update and/or correct that information by contacting us at If you ask us to shut down your account or delete your information, we will disable your account within a reasonable period of time. Please note that we may need to retain some information about you in order to satisfy our legal and security obligations. In some cases, you may be entitled under local laws to access or object to the processing of information that we hold relating to you. For more information, please contact

Protection of Information
We have adopted commercially reasonable technical, administrative, and physical procedures to help protect your information from loss, unauthorized access, and use, alteration, or destruction. No data transmission or storage can be guaranteed to be 100% secure. Ten Little cannot ensure or warrant the security of any information you transmit to us.

Changes to This Privacy Policy
Ten Little may change this this Privacy Policy at any time, so Ten Little encourages you to review the Privacy Policy periodically.  Ten Little will notify you by posting a revised copy of this Privacy Policy online, or provide notice to you via e-mail or any other means. Any changes to this Privacy Policy will become effective as of the date revised Privacy Policy is posted. If you continue to use the Website after Ten Little changes the Privacy Policy, you accept all changes effective as of the date of the revision. If you do not agree with the Privacy Policy or any changes we make, please do not continue to use the Website.

California Visitors
Residents of the State of California have the right to (a) access the personal information that Ten Little holds (b) inquire as to why this information is collected (c) be told where the information comes from and (d) be informed of any third party apps or businesses that the company shares data with. If you are a California resident and want want access to any of the listed information, please contact Ten Little at or 228 Park Avenue S, PMB 40673, New York, New York 10003-1502. For all requests, you must put the statement "Your California Privacy Rights" in the subject field or header, as well as your full name, street address, city, state, and zip code. Ten Little will not accept requests via the telephone or mail, and Ten Little is not responsible for notices that are misdirected, or that do not have complete information.

Children’s Privacy
Our website is not intended for children under 13 years of age. No one under 13 may provide any personal information to or on the Website. If you are under the age of thirteen (13) you should not register, order, purchase or provide information to or from Ten Little. If you have knowledge that a child under the age of thirteen (13) has submitted Personal Information to us, please email us at, and we will remove that child's personal information from our files.

We Do Not Provide Medical Advice
Our website is for consumer purposes only, we cannot give medical advice or provide diagnosis. Nothing on our website is or should be considered medical advice, diagnosis or treatment. If you have questions regarding health or medical conditions, please seek the advice of a pediatrician, podiatrist, or other health care professional.

If you have questions regarding this Privacy Policy, please contact us or 228 Park Avenue S, PMB 40673, New York, New York 10003-1502.